NARS™ Cosmetics — 2019 London Experience
The O by NARS pop-up experience
Working with the brilliant folks @Set Creative, we created an Orgasmic experience to drive awareness around a new product launch, exclusively for London.
The store suitably named The O by NARS, was located on Brick Lane in The Old Truman Brewery, open to the public for three days.
Working with the brilliant folks @Set Creative, we created an Orgasmic experience to drive awareness around a new product launch, exclusively for London.
The store suitably named The O by NARS, was located on Brick Lane in The Old Truman Brewery, open to the public for three days.
Guests were invited to create their own orgasmic journey, indulging their senses through sight, touch, smell, sound and taste exploring five immersive rooms for the ultimate turn-on, to appreciate there is more than one way to achieve an Orgasm.’
Those who visited The O by NARS enjoyed the use of personalised key cards, designed to capture seamlessly every stimulating moment in the sensorial playground.
Along each step of their journey, guests are invited to tap their card at designated touch points to have their picture or a video clip taken, which can then be emailed over.
Role. Creative Director
