Iris Worldwide — Amsterdam
PB collaborated with the great people at Iris Amsterdam to help shape and form a rebrand proposition for Staples Europe, with a new sub brand called Space Works.
I worked on the ideation and creation of the logo type, lock up, graphic device, strap line and overall tone of voice, delivering a robust package of both direction and guidance alongside key assets and deliverables.
I worked on the ideation and creation of the logo type, lock up, graphic device, strap line and overall tone of voice, delivering a robust package of both direction and guidance alongside key assets and deliverables.
