THE ROYAL MILE, EDINBURGH
CREATIVE DIRECTOR — CREATIVE TECHNOLOGY LONDON
The Art of Making Scotch Whisky — A hands-on experience that reveals the intricate process of crafting whisky.
Maturation — A deep dive into the hidden secrets and subtle artistry behind whisky maturation.
Each experience was crafted using virtual tools and visualisation methods, ensuring the client was intricately involved in the creative process at every stage.
Leading a talented team of creatives, animators, and sound designers at Creative Technology, I had the opportunity to produce immersive, dynamic content for three new experiences within the iconic Scotch Whisky building. This project marked a complete refresh of installations that had been in place for over a decade, breathing new life into the space with a contemporary, engaging show built around three core themes:
The Origins of Scotch Whisky — An immersive journey through the natural elements and the rich, fertile highlands.
The Art of Making Scotch Whisky — A hands-on experience that reveals the intricate process of crafting whisky.
Maturation — A deep dive into the hidden secrets and subtle artistry behind whisky maturation.
Each experience was crafted using virtual tools and visualisation methods, ensuring the client was intricately involved in the creative process at every stage.
Below. Shots of the experience in action, showing each of the key show states
Below. We created an entire distillery diorama to reveal each part of the whisky-making process
Creative sprint and R&D — Revealing the art of whisky making through the use of animation and dioramas
R&D — Look development across three experience concepts
The Origins of Whisky
The Art of Whisky Making
The Maturation Process
The Origins of Whisky
The Art of Whisky Making
The Maturation Process
Below. Development of the origins experience, taking visitors above and underground
