Pauls Boutique
We were asked to look at the design and development of an affordable and adaptable pop up retail experience, to be installed into Westfield shopping center in White City, London. I ran the creative team on this project, working alongside a talented spatial and graphic design team. A background strategy was also pitched to run alongside the pop-up supporting its content and shareable collateral. Brand. Pauls Boutique Lead Designer. Emma Jones Jnr. Designer. Zowie Wyatt Graphic Desginer. Daisy Boulding