NORTHWORKS
Earlier this year, I had the privilege of collaborating with the talented team at Camron to rebrand NorthWorks, an esteemed architectural firm.
Our goal was to evolve their brand, creating an identity that feels more open, contemporary, and scalable. We placed a strong emphasis on collaboration—both within their team and with clients—highlighting their expertise in delivering some of the most luxurious, thoughtful, and welcoming properties globally.
The logomark I designed for NorthWorks draws inspiration from the 'N' in their name, shaping it into an open-door motif that symbolises their collaborative ethos. The visual language strikes a balance between negative space and full-bleed imagery, creating a dynamic interplay that directs attention and emphasises key elements where needed.
The logomark I designed for NorthWorks draws inspiration from the 'N' in their name, shaping it into an open-door motif that symbolises their collaborative ethos. The visual language strikes a balance between negative space and full-bleed imagery, creating a dynamic interplay that directs attention and emphasises key elements where needed.
Visual Language
Physical Application
