Nike - Legacy Basketball - Park 23 (Dubai)
I worked with the team at SetLive/SetCreative on a visual identity exploration, looking at logo mark / type and art direction for a legacy basketball court that would be designed and built for the purpose of a live event celebrating the anniversary of Jordan and then left to the local communities for future use. Using the Jordan brand mark to lock up with a Park23 logotype - we explored three design tracks, results are below.
Nike - Legacy Basketball - Park 23 (Dubai)
Below are a series of mood boards, creative direction for how the physical space could be put together. We researched community, materiality and structure.
