Monsoon chose us to help bring to life a large format LED cube and in-store screens at their store in Westfield, London. The cube is powered by a series of generative art scenes that take their colour and texture reference from clothing garments featured from showcased collections. Each scene plays out at random intervals within the day, occasionally transforming into rain, snow and ice at specific moments throughout the year.
The entire storefront can be dynamically changed by the edition of new content analysis - forming data which will change texture and colour palettes within the animation system. Example below.
