Jaguar iPace — Geneva Motor Show, Cube Projection Experience
Working with TBA London, we created a written and visual narrative to populate a projected cube experience which was to launch the Jaguar iPace at the Geneva Motor-show 2018. The film was based around several hero components that needed to be featured, these were brought to life alongside a visually rich styling, driving sound track and the sublime and engaging voice of Mark Strong.
The film was projected onto four surfaces within the cube, front, left, right and floor to provide full 180º coverage and a deeply engaging immersive experience.
Project Crew.
TBA. Creative Direction
PBD. Film Narrative, Creative Direction and Art Direction
Jerome Vincent. Script Development
Cai Matthews (and Crew). CG Visual Production
Silk Sound. Audio
Mark Strong. Voice Over
Initial storyboard scamps outlining key narrative moments...
A collection of visual references and pencils by Neil Googe
Defined key moment storyboard frames
Pencils by Neil Googe
Red thread colour tests...
by Neil Googe
Style frame treatment
Creative direction on colour and line treatments
Style frames taken from work in progress animatic development
Animation and visual treatment @Cai Matthews
The live experience — test footage
Final experience film from the Geneva Motor-show 2018
Film provided courtesy of TBA.