Greenwich Peninsular Marketing Suite Experience
Concept Design.
Acting as creative director, I worked on the concept design for all three key components of the response across Brand, Space and Experience. Working with our architect and interior specialist we built out a core concept based on UNION - the amalgamation of a central visitor experience where brand ambassadors can engage directly with potential clients as well as allow them to self explore around the peripherals of the space. The concept featured a lightweight stretched fabric design that would allow for projection of visual narratives to its surface, bringing the structure to life and accenting any experience within the core.
Although the structure changed within the final response (featured in next case study) - the experience design remained.
