Dugout - Brand experience and launch stand
A brilliant opportunity to work with a brand new and disruptive digital proposition, Dugout. We worked closely with the marketing and Development team to bring the brand to life in spatial and digital form. Starting with a pop-up presence at SoccerEx which presented the new startup in a dynamic and visually proud statement.
Using data controlled motion graphics we developed a short brand film which played across the stand screens during launch.
The pop-up stand was enhanced using suspended LED tubes, each with addressable light sources that enabled us to march brand colour and control speed and movement, giving a sense of energy and power to the space.
