Working with some talented friends at Territory Studio, I was asked to orchestrate a team to deliver a complete rebrand for the U.S. cybersecurity firm, BlueVoyant.
The rebrand involved a deep level of understanding of both the client’s business and the business of cybersecurity, and we embarked on an exciting creative journey to build out the proposition and align it to a new brand identity, aimed at giving them industry stand-out whilst supported by a robust visual language.
The rebrand involved a deep level of understanding of both the client’s business and the business of cybersecurity, and we embarked on an exciting creative journey to build out the proposition and align it to a new brand identity, aimed at giving them industry stand-out whilst supported by a robust visual language.
In order to define a new proposition, we embarked on some extensive strategy work upfront involving a brand audit, competitor landscape analysis and brand positioning, supporting our key deliverables, consisting of brand copywriting and a robust visual identity system. This included a brand/logo mark, dynamic colour palette, typography, Motion Principles, Sonic Branding and place branding
Exploratory / Developmental Work
Brand Film