AUDI DIMENSIONS — AN AUGMENTED DRIVING EXPERIENCE
Exploring Augmented Reality and Advanced UI Design in the
Audi Activesphere concept vehicle.
We delve into the captivating realm of the Audi Activesphere concept car, where augmented reality and advanced UI design converge to create an extraordinary new driving experience. Converging augmented reality and advanced UI design set the stage for an extraordinary driving experience.
Audi Activesphere concept vehicle.
We delve into the captivating realm of the Audi Activesphere concept car, where augmented reality and advanced UI design converge to create an extraordinary new driving experience. Converging augmented reality and advanced UI design set the stage for an extraordinary driving experience.
As creative director, I had the privilege of collaborating with the exceptionally talented team at Territory Studio. Together, we embarked on an inspiring journey to create an augmented dashboard, leveraging the cutting-edge Magic Leap 2 technology.
Our project yielded two outcomes. Firstly, by integrating our design language and UI elements as VFX shots into a captivating brand film, we showcase the seamless fusion of the Activesphere car and this innovative new technology. Secondly, we brought our design to life through a physical experience, utilising the Magic Leap 2 to manifest our vision into reality. Visitors had the unique opportunity to interact with the UI via the ML2 headset, immersing themselves in a truly unique experiential technology.
All images and materials shown are copyright of their respective owners.
All images and materials shown are copyright of their respective owners.
AUGMENTED INTERFACE DESIGN
The team's meticulous research into UI design resulted in a beautiful blend of aesthetics and functionality. The Activesphere boasts an advanced user interface that not only prioritises user experience but also reflects the dynamic nature of the vehicle itself. Careful consideration has been given to visual hierarchy, intuitive controls, and interaction, resulting in an interface that enhances the driver's physical and digital connection.
CONCEPT DEVELOPMENT
EXPLORATION INTO CREATIVE TERRITORIES
Through an examination of atmosphere, light, transparency and a dynamic expansion and contraction of information, we unlocked a visual direction and creative metaphor which defined our design process and language.
DEVELOPMENT WORK
From optical lenses, to atomised information across the architecture of the car, all triggered through gaze and directional head movement.
