Allsaints

____Initial pitch deck presented to Allsaints early last year for an idea I had regarding the Wall of Death. Using this traditional fairground medium as a key experiential activation to promote the Allsaints biker jacket collect. Concept. Paul Boulding Creative Direction. Paul Boulding Spatial Designer. Emma Jones Jnr Spatial Designer. Zowie Wyatt Graphic Designer. Daisy Boulding

____The idea covered three core pillars of activation:- Experiential, Social and in-Store. - Supported digitally through captured content via besoke built app.
____The traditional Wall of Death
____Mood wall
____External stage area surronding the wall. Branding opportunities on either side.
____Exhibit current collections on either side.
____Mood Film. Edited from a film by benedict campbell​
↑Back to Top