Engage brought the Accessorize Flagship store at Westfield, London to life using a dynamic, generative content engine. Over 300 hanging LED rods dress the front of the store, each powered by content that runs on both the front flank walls and in-store screens. All content is linked to internal marketing team activities and can be changed overnight to feature any upcoming campaign. Front and in-store screens are also controlled by a dynamic three dimensional cube system which takes uploaded content and scatters it through the store in generative patterns.
